13 Sukumvit 85 Bangkok Thailand
MYDM’s customer register.
Persons signed-up for the MYDM Corporation’s loyal customer program and customers of MYDM Corporation’s web shop.
Personal data stored in the register is used for managing the relationships with customers and for managing, developing and analyzing the Data Controller’s customer service and other operations as well as to direct marketing at special customer groups.
Information included in the following data groups may be processed in the register:
Basic data, such as: Name; date of birth; gender; e-mail addresses; telephone numbers; mailing addresses; profession and household size.
Information related to the customer or co-operation relationship: Identification data related to the use of MYDM’s services (loyal customer number); date of becoming a loyal customer; as well as direct marketing permissions and prohibitions.
Data related to offers and purchases as well as other communication, such as: Benefits, services and campaigns directed at and offered to the data subject and the use thereof; other communication and measures related to the customer or co-operation relationship as well as purchases made in MYDM’s stores, dates of the purchases and products purchased (number and price of the products purchased and the total sum of purchases).
Most of the information is collected from the data subjects themselves at the beginning of and during the customer or co-operation relationship.
Updates to the personal data are also received from authorities, organizations, companies offering updating services, public directories and other public sources of information.
MYDM may disclose personal data within the limitations imposed by effective legislation as follows:
- On the basis of a data subject’s consent;
- To companies belonging to the MYDM group and to authorized third parties to the extent they participate in the realization of the purposes of use stated in this description of data file. MYDM obliges said parties to keep confidential all personal data disclosed to them and to secure such personal data in an adequate manner; and - On the basis of a claim based on mandatory legislation.
Disclosures and transfers outside of the EU / EEA countries:
- MYDM may transfer personal data outside of the EU / EEA countries for the realization of the purposes stated in this description of file; and
- MYDM shall disclose or transfer personal data outside of the EU / EEA countries only to such companies, with respect to which MYDM has ensured an adequate level of data protection by means of agreements or otherwise as required by applicable law. For technical reasons and practical reasons relating to usage, data may be stored on servers of third-party service providers used by MYDM, or such third-party service providers may process data on behalf of MYDM.
Data subjects are, within the limitations imposed by applicable law, entitled to a) check what data MYDM has collected of him/her; b) require that any incorrect, useless, incomplete or outdated information be corrected or removed; c) prohibit MYDM from processing his/her personal data for the purposes of direct marketing, market research and opinion polls.
Data subjects may use their above rights by contacting MYDM at the addresses stated in the beginning of this description of file.
Tangible material (paper registration forms) is disposed after the data has been saved into the register. Before the disposal, the material will be saved in a locked space. Use of the register within the Data Controller’s organisation has been instructed, and access to the personal data file is restricted so that access to the information stored in the system and contained in the register and the right to use that information is only vested in those employees of the Data Controller who have such right on the basis of their work assignments. The data processing system is protected by data protection software for the operating system. Access to the system requires that each user of the register enters a user ID and password.